Your sales staff is tasked with the important and critical function of generating new leads, selling to those leads and closing the sale. This process is critical to the company because it drives revenue and ensures profitability.
If you are on the fence about outsourcing your information technology services to a third party service provider, you are not alone. You may realize the benefits of having Orange County IT support services in-house, such as retaining complete control over the staff members.
One of the most difficult aspects of running a business is selling. No matter how lucrative a business may be, it is essential to keep finding new customers and clients who will do business with you. However, there are a lot of leads out there that do not result in any actual sales.
IT support is becoming more and more critical to an organization. Not only is it important to the internal staff, but also for the external consulting companies. In recent years, more and more companies have been using the services of IT support companies to help organize lead management systems. These are used to optimize leads and covert more of them in to sales.
We live in a fast-paced world filled with countless businesses striving to make their mark and wanting to connect with as many potential customers as possible. Unfortunately, with ever increasing competition, this is getting harder and harder to do.
With a population of over three million, Orange County offers numerous economic opportunities to small, medium, and large businesses alike. Still, while larger businesses in the county can afford dedicated IT support staff, most small and medium enterprises have to rely on employees who can wear different hats. Sure, some of these SMEs are fortunate enough to find tech-savvy personnel who can troubleshoot computers in their spare time, but others are not so lucky. With salaries of in-house IT personnel ranging from $50,000 to $80,000, outsourcing tech concerns to IT support companies makes more sense for most businesses now, more than ever.
Perhaps one of the most important components of a business is its connection with its customers. Without customers, a business won’t be able to sell its goods or services, and, therefore, won’t be able to incur a profit. The best customers, however, are ones who are actually looking for the goods or services that businesses are offering. While businesses might get their advertising campaigns seen by millions of people, it is more effective if those people are actually interested in purchasing what they’re offering. Finding customers who are more likely to want what businesses are offering is one of the many benefits of pre-qualified lead generation service.
For a small business, every dime needs to have a specific purpose. You may not have the extensive bank accounts that larger corporations enjoy, so you need to be more particular what you spend money on. One of the biggest expenses you may face is that of hiring IT support staff. Yes, you live in the digital age where many things are maintained through Internet access and computer systems. IT support for small business, however, can incur a great deal of debt that you may not be able to sustain.
SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.
We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.
You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have you marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals.
Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan.
We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. We want your prospects to think positively of you. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council.
We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilize G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.
We Ensure Proper Website and URL Structuring
We optimize your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimized for what keyword.
We Optimize Your Search Engine Tags
These include your meta tags, allowing your site to better communicate with the search engines. We will optimize page titles, descriptions, and even alt texts for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords.
We Utilize Social Media and Social Publication
When we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company.
We Build and Attract Natural Links
Because of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimize anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales.
We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services.
We want to thoroughly understand what your business is, who your target customers are, and how we can meet their needs. This way, we are aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you.
We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution.
If people think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to be responsible for your success and help your company to grow.
You will never find this level of quality and commitment from other SEO providers in our price range.
We can help you grow your customers and your business today. Call us now or send us a message to schedule your free consultation on SEO.
How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
See our Infographic:
Here are some Penguin and Panda update-compliant SEO methodologies.
Publish High Quality Content
The era of run-of-the-mill, duplicate, and poor content is over. If you want to get into the SEO battle and win, then producing high quality, compelling content should be in your arsenal. Great content is key to increased visitors, more engagement, more inbound links and higher rankings.
72% of B2B marketers use content marketing as part of their overall marketing strategy – BtoB Magazine
86% of B2C marketers use content marketing – Content Marketing Institute
90% of consumers find custom content useful. – TMG Custom Media
90% of CMOs say high quality content has a positive effect on audience attitudes – Custom Content Council
79% of marketers say their organizations are shifting to branded content – Forrester
72% of marketers rate branded content as more effective than magazine ads – Custom Content Council
60% of consumers feel more optimistic about a company after reading onsite custom content – Content Plus
Stamp it with Google+
Google+ Authorship & Publishership
Google+ is not just the search engine giant’s answer to Facebook. Plus is a social layer that connects all your Google activities. Google+ authorship in particular is a powerful SEO tool as it stamps your content on your website or blog with your identity as an author or publisher; and you are given credit for every piece of content you publish. The accumulation of authorship credits helps you to rank higher on search engines.
Google+ is Growing Fast
Has 359 million monthly active users as of March 2013
This is way up from 135 million in December 2012
From only 100 million users in September 2012
Claim your Authored Content
By creating a Google+ profile and linking it to your website or blog, you can claim authorship of your content with your Google+ profile. Once authorship is claimed, your Google+ profile will show up next to your search results.
Get Indexed Immediately
Content posted on your Google+ will be indexed immediately into the Google search results, increasing the possibility of your Google+ network seeing your posted content in their search results. When your audience engages with your content it will be further advertised to your audience’s network. In this chain reaction, posts have the ability to go viral.
Great Content plus Google+ Influence Search Rankings
High quality and compelling content will most likely receive +1s and shares. These act like social recommendations, influencing what searchers see on Google SERPs while they are logged in to any Google account.
Create Content and Publish it on your Blog
Blogging revolutionized publishing content on the web and is the mother of social media. It is now, and more than ever, a great tool for providing high quality and fresh content to your target audience and for SEO.
Write informative and engaging posts that people want to read, make use of and share with their friends and you acquire back links without engaging in black hat techniques.
Companies that blog have 97% more inbound links – HubSpot
92% of companies who blog multiple times per day have acquired a customer from their blog – HubSpot
B2B marketers who use blogs generate 67% more leads than those that do not. –InsideView
Companies that blog receive 434% more indexed pages on average – HubSpot
Businesses that blog at least 20 times/month get 5x more traffic than those that blog 4 times or less – HubSpot
Do Articles, Press Releases the Right Way
Mass-produced articles and press releases are often tagged as duplicate or poor content, partly due to article spinning, anchor text over optimization and massive submissions. But when implemented the right way, well-written articles and press releases attract the right kind of site visitors.
70% of consumers prefer articles over advertisements when it comes to getting to know a company – Content Plus
80% of business decision-makers prefer a series of articles over advertisements when it comes to getting information about a company – Content Marketing Institute
Just make sure to AVOID:
Massive submission of articles and press releases
Submission to article and press releases farms
Keyword-rich, overly optimized anchor texts
Use Promotional Copy
Promotional content is a powerful tool. Consumers are attracted to promotional copy because people inherently like good deals. And it’s also a type of content that they will share with friends. Consumers visit a site over and over again to check on their latest promotions. Promotions attract visitors, are shared around and produce back links naturally. Promotions attract traffic, leads, customers – and keep them loyal.
83% are likely to tell a friend about a company that uses sales promotions, such as special offers, discounts or coupons
76% said they have a positive feeling toward a company that offers online sales promotions
71% said they are likely to be loyal to a brand that offers online sales promotions
66% said online sales promotions improve a company’s image
65% said online sales promotions help finalize decisions for undecided buyers
Share It Socially
It’s not enough to create high quality content. You need to share it with the world; make sure everyone sees it so that they can link back to your site and share it with their networks. Social sharing completes the modern SEO methodology of attracting social and natural traffic and links. Social media is beneficial not just to SEO, but also to sales as 90% of users listen to recommendations shared from friends.
92% of consumers around the world say they trust online recommendations from friends and family, above all other forms of advertising
70% read other experiences
65% learn more about businesses, brands, products & services
53% compliment brands
50% express concerns about brands, products & services — Nielsen
Users spend 30% of their time online on social channels where content can be shared. – AOL & Nielsen
“Natural and social” SEO focuses on creating high quality content users want to read, use, and share. High quality content can spread naturally across social networks as well as build natural links. This consequently results to higher Google rankings.
Google Penguin and Panda updates are meant to improve Google search results for users. Business owners can do their share in improving the user experience by employing SEO service providers that use natural and social methodology. Quality SEO will result in increased exposure of your website, higher rankings in the search engine, more traffic to your website, and result in more sales for your company.
Call us now or send us a message to schedule your free consultation on SEO.